PRESS RELEASE: Launch of Moulins Mahjoub organic sauces and specialities in the United Kingdom
The Artisan Olive Oil Company is delighted to announce the launch of Moulins Mahjoub’s range of Tunisian specialities in the United Kingdom. Following a successful development for over 27 years in the US and Europe, Moulins Mahjoub’s fine food products are now available with some of the UK’s best speciality retailers.
The range includes include besides the jams, marmalades, chutneys and harrisa, we are particularly thrilled about a range of artisan gourmet sauces, a rare m’hamsa couscous and shak-shuka.
The Tunisian cuisine finds its roots in the combination of tomato, spices and the Berber cooking traditions. The subtle interplay between the spiciness s and the sweetness has been developed into four hand-made organic sauces by Moulins Mahjoub. They are named after four villages in the North of Tunisia, in the Medjerda valley: Testour, Tebourba, Teboursouk and Tibar.
• Testour ingredients: tomatoes, artichokes, pickled lemons and Tunisian spices
• Tebourba ingredients: tomatoes, artichokes, harissa and black olives and Tunisian spices
• Teboursouk ingredients: tomatoes, green olives, pickled lemon and capers and Tunisian spices
• Tibar ingredients: tomatoes, harissa and capers and Tunisian spices
The sauces can be used warm on m’hamsa couscous, pasta, rice, cooked with eggs, mixed with ricotta or served on canapés. They do not include added water and as with all of the Mahjoub products, they are produced using traditional farming methods with no additives or artificial processes. They are hand-made and prepared with extra virgin olive oil and the best vegetables from the Moulins Mahjoub estate. The sauces are prepared during in July and August at the peak of the taste of key ingredients such as tomatoes. They are available in a 340g format, serving four persons.
Moulins Mahjoub has also developed a delicious Shak-Shuka, prepared according to a traditional Tunisian recipe using onions, tomatoes and peppers and Tunisian spices. It can be consumed as a side with fish or chicken or mixed with eggs for brunch. For an additional spiciness, several harissas are also available, the harissa paste, the sweet pepper harissa and the traditional harissa spread (with small pieces of peppers and slightly smoked taste).
The sauces, Shak-shuka and the M’hamsa offer a very new and rare Southern Mediterranean taste to the UK market. Moulins Mahjoub’s products have been sold in the US and Europe for 27 years. Commenting on the launch, Abdelmajid Mahjoub, General Manager of Moulins Mahjoub explained “we decided to enter the UK market as we felt its convergence towards the values of Moulins Mahjoub’s of creating authentic taste with the best organic produce from our own estate. We offer a new, subtle and Southern take on Mediterranean cuisine”.
Yacine Amor, founder of the Artisan Olive Oil Company, added, “following its remarkable commercial success inthe US, we see significant potential for Moulins Mahjoub in the United Kingdom. It offers a highly attractive offering with versatile delicatessen, combining exceptional taste, honest ingredients and responsible farming.”
The Moulins Mahjoub products are distributed in the UK by The Artisan Olive Oil Company and are available on its website www.artisanoliveoilcompany.com and in some of the UK’s best Fine food shops such as all the Bayley & Sage stores.
RRP: Organic sauces Testour, Tebourba, Teboursouk and Tibar sauces: £4.50 for 340g,
Organic M’hamsa hand-rolled couscous: £6.00 for 500g, Shak-shuka: £3.90 for 200g.
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Yacine Amor Managing Director of The Artisan Olive Oil Company Limited is available for comment or additional information on + 44 (0) 203 866 8934 or firstname.lastname@example.org
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About Artisan Olive Oil Company
The Artisan Olive Oil Company is a distributor of premium olive oils and fine foods based in the UK. Our products are available in some of the UK’s best fine food shops as well as on our website: www.artisanoliveoilcompany.com
We work with a small number of artisans focused on the highest quality. We are very passionate about sourcing exceptional products and making them known to the wider public as well as to gourmet restaurants and chefs.
The Mahjoub family farms the soil in the lush Mejerda Valley in the North of Tunisia. It is here that they produce handcrafted products and are known for their steadfast commitment to artisan standards and sustainable farming. The Mahjoubs are recognized in the culinary world as one of the premier producers of natural mediterranean products. They are traditionally crafted many by hand with no additives or artificial processes.
Moulins Mahjoub started its international operations in 1992, working with gourmet restaurants and fine food shops and creating a new market for Southern Mediterranean cuisine and terroir. Perceived as a “haute couture” producer searching for exceptional and natural taste, Moulins Mahjoub is best known with international gourmet specialists.
An increasingly important part of the Moulins Mahjoub range is becoming organic, reflecting its commitment to the environment and the family’s desire to follow a new path for natural farming in Tunisa.